VMC: Transformational Guidance for Business Women

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Valerie Martinelli, President, CEO
When in March 2015, Valerie Martinelli began her career in personal development and gender diversity as a director with a non-profit, the Center for Economic and Policy Development, she had her goals set to provide leadership guidance to women in business. She witnessed firsthand the struggles women went through to make a mark in leadership roles, opt for the right career, or come across as a fearless personality at the workplace. Drawing on her past experiences at various non-profit organizations, Valerie as a coach, mentor, and avid writer on women’s advancement at the workplace initiated a program at CEPD—Innovate 50/50 that focused on mentorship and gender equality advocacy to bring about a transformation in their careers. After understanding how business, political, economics, and social issues impact women, Valerie comprehended the importance of transforming the way they are viewed in business. In an effort to help women achieve exceptional heights in their workplace, Valerie created Valerie Martinelli Consulting LLC, (VMC).

As per the 2018 Fortune list, only 4.8 percent of Fortune 500 companies have women CEOs, which only highlights the marginal representation of women in senior roles. “Women in business still don’t ask for what they deserve, whether it’s the imbalanced pay or leadership advancement. So there is a big social component to what our organization does toward that end,” says Valerie. VMC provides structured tools for women who want to progress in their career, make their way into the C Suite, receive equal opportunity, and acquire their dream job.

In most organizations, women still find it troublesome to get equal opportunities as their male counterparts. Furthermore, as they climb up the ladder, there are not many women leaders in the C-suite to motivate them to achieve more.
VMC trains, coaches, and mentors these businesswomen to acquire a better way of communicating, making decisions, and confidently changing their careers. At the outset, VMC gathers information from clients about the challenges they face in their workplace and imparts one-to-one training or occasional group discussions that last for about twelve weeks. Through the program, women have discovered a new side in them with enhanced confidence in handling their roles. “Once you’ve found a new you, you start developing yourself, thereby witnessing the change in the people around you,” affirms Valerie.

As a B2C organization, VMC has a strict on-boarding process for clients. It usually starts with the strategy session to ascertain whether the individual is fit for the program or not. Through a series of decisive questions, VMC finds out the right candidate—someone who’s coachable and ready for the action. The organization focuses on transforming a woman to help her get a new job or a new leadership role.

Valerie recalls an instance where one of her clients, even after successfully establishing in her role was due for a salary revision. With VMC’s guidance, she received a salary upgrade from $15,000 to $60,000—this was possible because Valerie and her team made the client realize her true worth as an employee. Valerie also mentions how the client had immense perseverance that kept her dedicated toward her goal of achieving what she deserved.

Intending to close the rampant pay gap and gender inequality, Valerie plans to collaborate with economists, policymakers, and corporate clients and put across the message of ensuring diversity in the workplace. Continuing on her mission of coaching women, Valerie states, “Don’t settle with what’s given to you, ask for more and find yourself a coach who can show you the right path in your career. Be happy and have the career of your dreams.”

Company
VMC

Headquarters
Waterbury, CT

Management
Valerie Martinelli, President, CEO

Description
In an effort to help women achieve exceptional heights in their workplace, Valerie Martinelli created Valerie Martinelli Consulting LLC, (VMC). VMC provides structured tools for women who want to progress in their career, make their way into the C Suite, receive equal opportunity, and acquire their dream job. VMC trains, coaches, and mentors these businesswomen to acquire a better way of communicating, making decisions, and confidently changing their careers. The company gathers information from clients about the challenges they face in their workplace and imparts one-to-one training or occasional group discussions that last for about twelve weeks. Through the program, women have discovered a new side in them with enhanced confidence in handling their roles

VMC